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The
Nederlander capital improvement proposal for the Greek Theatre is much
more than a plan to build and renovate physical structures - it is a vision
for coexistence between live entertainment and America's parklands.
To
accomplish its aims and vision for the Greek Theatre, Nederlander retained
a distinguished team of architectural, environmental and historical professionals
to enhance, develop and translate its ideas into reality.
This team of experts is referred to as the Greek Theatre Architectural
and Engineering Group ("GTAEG").
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SPF:A
- Architects
The Luckman Partnership - Architects
Myra
L. Frank & Associates - Environmental & Historical
Consultants
Milofsky & Michali Architects - Preservation
Architects
Melendrez, Babalas & Associates - Landscape Architects
McKay Conant Brook - Acoustic Consultants
Moody Ravitz Hollingsworth Lighting Design - Lighting
Design Consultants
Transportation Management Services - Transportation
Consultants
Wexco International Corporation - Construction Management
RBA Partners - Civil Engineering
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GTAEG's
optimism about the Greek Theatre's future and its determined ascent to
the highest ranks of live music venues is grounded in its history.
When
Nederlander became the operator of the Theatre on behalf of the Department
of Recreation and Parks, the Theatre was in poor physical condition, the
attendance and public acceptance was low and the City of Los Angeles was
forced to subsidize the operator by paying the operator each year just
to keep the Greek open. Today,
the Greek Theatre is both a Los Angeles landmark, and indeed, a national
treasure.
GTAEG
presents here, a set of conceptual designs that capture the beauty of
the Greek Theatre and its natural surroundings.
The inspiration for these designs are based on the Nederlander
experience at the Greek Theatre and at many other live music venues across
the country.
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The
Greek Agora
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As
originally proposed, by Nederlander, a landscaped plaza at the front of
the Theatre will be created to replicate the flow and feel of a Greek
agora, or public gathering space. The design features will
substantially expand concessions and merchandise opportunities and
significantly enhance the patron experience at the Theatre, including a
"mini picnic ampitheater".
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Concessions
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Enhancing
and upgrading the food service at the Greek Theatre will be achieved through
the renovation and construction of new concession areas, including 27
convenient points of sale. As
part of this project, the permanent concession areas on the North and
South sides of the Theatre will be redesigned for greater operating efficiency.
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The
Stage House
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Originally
envisioned as an open-air theatre in 1913, the Theatre was ultimately
completed in 1930, utilizing the design of Heath and Grove Architects.
In the 1950's, the Theatre was remodeled.
The 1950's stage roof sits atop the original 1930's Greek Theatre.
Nederlander
proposes to build a Stage House designed to maximize the views of the
surrounding natural environment, to minimize the masking of the structure,
and most importantly, to accent the historic features of Greek Theatre
to the fullest extent possible.
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Hidden
Valley an Ecological Parking Solution
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The
Hidden Valley parking area will comprise a series of ecological parking
terraces landscaped into the hillside located northwest of the northern
perimeter of the Theatre. Hidden
Valley will accommodate approximately 259 vehicles or 10% of a sold-out
show.
The
parking terraces are created by using a system called "geo-pavers,"
or grasscrete, which allows vehicular and pedestrian traffic without damage
to the grass (this system is also known as "turfblock").
This is an environmentally sensitive design that will allow water
to permeate the ground.
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The
edges of the terraces are "fenced" with a topiary wall - a mesh-like
structure that allows vines to grow and ultimately form an architectural
hedge. The terraces will
appear to be a series of hedges cascading up the hill. When parking
is not required, the terraces are ideal for picnics, playing catch or
sunbathing.
Nederlander's
goal of improving the overall customer experience at the Theatre will
include the unique "Taste of L.A." food and beverage courts,
feature favorites foods "home grown" in Los Angeles.
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